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The Book of YES: The Ultimate Real Estate Agent Conversation Guide, by Kevin Ward
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In The Book of YES, you will find the most powerful scripts in the real estate industry today. If you're tired of the same old sales scripts or if you've done away with them all together, I know how you feel because I've been there. I was tired of seeing the same B.S. (bad sales) approaches and I wanted something that felt more natural for me. So I started creating my own scripts, for the simple reason that I hated being told, "No." For me nothing was worse than that feeling of rejection. I was determined to figure out the perfect thing to say in every situation, and how to say it in a way that would cause sellers and buyers to want to say "Yes!" to me every time. This book is the result of that quest. And I've broken it in two unique parts so you can spend less time reading it, and more time using the life changing scripts inside. Part 1 will give you the foundation for making the scripts work for you. Not just some of the time, but every time! You'll master how to inspire sellers to say "YES" to you giving you the magic key to unlock the success you want as a real estate agent. Part 2 Is the actual scripts that allow you to have smooth, choreographed conversations that lead you down the path to more success and more income. included in this section are...
- Sales Rank: #5165 in Books
- Published on: 2016-01-20
- Original language: English
- Dimensions: 9.00" h x .38" w x 6.00" l, .51 pounds
- Binding: Paperback
- 152 pages
Review
"The Book of YES is a break-through book and a must-read for real estate agents. Kevin Ward understands the power of relationships and building true rapport with people."- Harvey Mackay, author of the #1 New York Times bestseller Swim With The Sharks Without Being Eaten Alive
"Kevin Ward has created emmy winning scripts that will never appear on TV. They appear in person, on the phone, and in email performances...and the YES prize for winning is not a statue, It's a fatter wallet. More than just The Book of YES, this one volume will lead you to the promised land of YES!"- Jeffrey Gitomer, #1 bestselling author of The Little Red Book of Selling
"YES! The Book of YES is the modern bible for real estate success. Kevin Ward's brilliant, "No BS" scripts are the words agents need to 2X, 3X, 4X their business immediately. Stop! Don't go on an appointment without every word, sentence and paragraph memorized, rehearsed and ready for you to hear YES after YES." - Greg Hague, Founder, Real Estate Mavericks
"I have known Kevin for a long time and I can honestly say he has written a masterpiece in The Book of YES. He articulately explains the importance of not only what to say, but the real reasoning behind the why. This is definitely a must read for anyone who truly wants to be a professional and have a successful career in real estate!" - Dave Bowman, COO of Century 21 Mike Bowman, Inc., #1 Century 21 Office in the World 18 times
"Average real estate agents fight using scripts. The pros seek out the ones that work the best and win! Kevin Ward's The Book of Yes is filled with scripts to help you win more listings. Get it. Read it. List more properties than ever before. Win!" - Tom Hopkins, author of Mastering the Art of Selling Real Estate
About the Author
Kevin is Professor of Human Geography and is the School of Environment's Director of External Relations and the Faculty's Director of cities@manchester at the University of Manchester. He is a geographical political economist with interests in urban politics and policy on the one hand, and work and employment on the other. His current work explores urban policies to see where they come from, how they travel, where they end up and what these journeys mean for the cities the policies pass through. Theoretically, this involves rethinking what is meant by the urban in urban politics, as elements of different places are assembled and reassembled to constitute particular urban political realms. Methodologically, this involves doing fieldwork in a range of sites inside and outside of the cities that are the objects of study, literally seeking to reveal the circuits, networks and webs in and through which policies are moved. His co-edited book (with Eugene McCann) Mobile Urbanism: Cities and Policymaking in the Global Age (Minnesota University Press) was published in 2011. He is currently exploring the constitution of financial 'models' that have emerged in different areas of the world and that have been circulating as a means of funding infrastructure in the current economic condition.
Most helpful customer reviews
1 of 1 people found the following review helpful.
Five Stars
By Rashad Moore
He best trainer and motivator ever!
1 of 1 people found the following review helpful.
PUT IN THE WORK AND GET THAT YES!!!
By Elena Salonga
The Book of YES is not a book to be read, it is a book to be mastered. The book is divided into two parts, the first is a concise introduction to Kevin as a Yes Master and the second part are the scripts to be mastered. I didn't exactly know how and why it even mattered how these scripts worked. But, when you actually have a script role play session with someone and then you realize that the upswing and downswing of your voice really matter, you start to realize the one simple fact that PRACTICE IS EVERYTHING to get that successful listing. Kevin's scripts have carefully chosen words and phrases that would get you to that YES; then, he leaves it up to you to use your voice using those exact words and phrases and I think THAT is when this book really ADDS VALUE to any real estate agent's life.
9 of 9 people found the following review helpful.
Best scripts and objection handlers in the real estate industry!
By sarah
The BEST scripts and objection handlers in the real estate industry. What I love is that the approach is 100% honest and it works- you'll be able to get your clients top dollar for their home and know how to guide them in the right way, not only winning listings but gaining trust throughout the process, without the empty promises or lies that give the real estate industry a bed reputation. This is the real deal!
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